Hello and Welcome
​​Thank you for choosing my professional profile. I appreciate your direct approach—efficiency is the cornerstone of effective collaboration.
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With nearly 20 years of experience across transport planning & economics, data science, and entrepreneurship, I offer a unique fusion of deep technical mastery and pragmatic business acumen. ​
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I respect your time and am confident that the information here will demonstrate my capability to deliver exceptional results.
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If what you see aligns with your needs, I would welcome a conversation. Please feel free to message me directly or share your contact information using the buttons below.​​
A bit about me
My perspective is uniquely forged from experience on both the client and consultant sides of major projects. This insight led me to found Think-a-Way Consulting to solve a critical industry problem: the disconnect between strategic vision, operational execution, and modern data analytics.
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I empower transport organisations to harness data-driven decision-making, transforming complex information into a strategic asset for de-risking investments, optimising operations, and securing a competitive advantage.
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Prior to Think-a-Way, I was Strategic Research Manager at the Rail Delivery Group, where I led the UK rail industry's flagship Passenger Demand Forecasting Scheme (PDFS) research programme and spearheaded the evolution of the essential Passenger Demand Forecasting Handbook (PDFH).
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My technical foundation was built in senior roles at Jacobs and Mott MacDonald, delivering complex, data-intensive modelling and simulation for franchise bids, major business cases, and national master plans.
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Unlike many technical consultants, I am also a hands-on entrepreneur. For nearly Five years, I successfully ran and grew an education business, mastering business strategy, marketing, and financial management. This direct operational experience allows me to apply pragmatic, business-focused solutions to transport challenges.
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This dual perspective is formally fortified by a scholarship-based MBA certificate from the London School of Economics (LSE), advanced studies in Data Science (Machine Learning & predictive analysis), and a Master’s in Transport from Imperial College London.
Work Experience
Oct 2021 - Sep 2025
Nov 2016 - Oct 2021
Apr 2014 - Nov 2016
May 2006 - Apr 2014
​Strategic Research Manager @ Rail Delivery Group
Spearheaded PDFH research programme, led procurement and delivery of research projects, technical oversight and guidance
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Managing Director @ Chel-C UK Education Ltd.
Mastered hands-on entrepreneurship: directly managed marketing, finance and HR, achieving a 4/5 Trustpilot rating.​
Associate @ Ch2m (now Jacobs)​
Technical lead and project manager on data-driven travel demand management project for TfL. Technical support for multi-disciplinary teams.
Senior Transport Modeller & Planner @ Mott MacDonald
Providing technical leadership and strategic modelling expertise to multi-disciplinary teams, delivering data-driven solutions for complex rail and transport planning projects.
Why Choose Me
The Empathetic Partner
I offer more than technical consultancy. My unique dual perspective ensures your vision is delivered with collaboration and a people-first approach, turning data into tangible benefits for passengers and communities.
Dual-Perspective Insight
My unique experience as both a client and a lead consultant provides an unparalleled understanding of project pitfalls, stakeholder motivations, and the keys to seamless approval and delivery.
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End-to-End Guidance
I provide end-to-end support, guiding your project from initial concept and funding approval through to technical delivery and implementation, ensuring nothing is lost in translation.
The Data Translator
I excel at bridging the critical gap between complex technical analysis and executive-level decision-making. I transform intricate data into clear, compelling, and actionable evidence that empowers you to make strategic choices with confidence.
Business-Acumen
Unlike many technical consultants, I have successfully built and run a business. This ensures my solutions are not just theoretically sound but are pragmatic, commercially viable, and rigorously aligned with your bottom-line goals.
Contact
Like what you see? Get in touch to learn more.
